What is Pay Per Click Advertising?
Pay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites or blogs, where you pay only when a user clicks on an ad to visit your website. You bid for keywords that describe your site and the products or services you offer and the keywords your target market will use as search terms. The users will be shown our PPC ads when they search for the keywords matching our keyword list or view a page with relevant content. These ads are generally referred to as "Sponsored links" or "Sponsored ads" and generally appear next to or above the organic results on search engine result pages. Apart from the search engine result pages the Pay Par Click ads may also show on relevant content websites. The best part is, money is only paid when someone clicks on the ad.
We at WebGainMedia follow a PPC Management methodology that helps clients achieve their Search Engine Marketing goals. The Pay Per Click Advertising services at WebGainMedia covers a wide spectrum of PPC advertising. Our experienced PPC experts create a customized strategy for each client and industry targeting major PPC search engines to ensure that our clients get high return on investment and meet their marketing targets.
Each and every PPC marketing campaign is customized individually, that’s because we understand that the success of Pay Per Click Advertising depends on applying individual and specific procedures for PPC advertising on Google, Yahoo and MSN.